Investing

Invest Smart by Keeping Things Simple

Investing doesn’t have to be complicated. We’re here to make it simple. Our articles and guides help you understand the different types of investments, how they work, and how to make them work for your specific financial situation.

  • Betterment vs Vanguard

    Betterment vs. Vanguard: A Financial Planner’s Comparison

    If you’re just starting with $10, Betterment is the clear winner; if you have $50,000 and want a dedicated pro, Vanguard takes the lead. We dive into the specific perks of each—from Betterment’s goal-based automation to Vanguard’s investor-owned structure—so you can pick the right home for your retirement.

    By R.J. Weiss
    January 28, 2025
  • SPY vs VOO

    SPY vs VOO: Choose the Best ETF for Your Goals

    While SPY and VOO track the same index, their structures create different advantages for different types of investors. We analyze why VOO’s ultra-low 0.03% expense ratio makes it the gold standard for long-term compounding, while SPY remains the top choice for active traders who demand high-volume liquidity.

    By R.J. Weiss
    January 28, 2025
  • 9 Best Passive Income Generating Assets to Invest In

    What’s the actual ROI of a Turo rental versus a real estate syndicate? We put nine passive income heavyweights side-by-side, breaking down the tax benefits, entry costs, and historical performance of the assets that provide the most consistent cash flow in today's market.

    By R.J. Weiss
    October 15, 2025
  • Microinvesting

    4 Best Micro-Investing Apps for Beginners

    You don't need a massive bank account to start building wealth. We compared the top apps that let you invest your spare change and buy fractional shares, making it easy to grow your portfolio with just a few dollars at a time.

    By R.J. Weiss
    September 18, 2024
  • library room with staircase

    7 Must-Read Behavioral Finance Books for Investors

    Protect your portfolio from its biggest threat: your own emotions. These resources offer practical frameworks for recognizing cognitive biases and avoiding the costly mistakes that plague many market participants.

    By R.J. Weiss
    July 6, 2024
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